Purpose of the Job: 

• The role holder is responsible to manage the sales force and the resources in a way that will meet the sales plan of Awash Wine SC. Effectively and Efficiently. Asses the Market and competition and organize the data or information, sales intelligence to propose a remedial action plan/strategy.

Key Responsibilities: 

• Create regional sales plans and targets in alignment with business objectives
• Conduct periodical visits to Agents and outlets under his responsibility and produce visit report
• Drive sales volume to achieve sales target set for the region
• Close follow-up and monitor performances and activities of ASM/RSS under his supervision
• Ensure all required reports are communicated in accurate and timely manner
• Evaluate Agent and internal sales team performances
• Report on regional sales results
• Ensure price and distribution territory adherence of Agents
• Support in forecasting monthly, quarterly, and annual agents’ sales volume
• Identify hiring needs, select, and train new salespeople
• Prepare and review the annual budget for the area of responsibility
• Analyze regional market trends and discover new opportunities for growth
• Address potential problems and suggest prompt solutions
• Participate in decisions for expansion or territory adjustment
• Suggest new services/products and innovative sales techniques to increase customer satisfaction
• Liaison between Finance, Customer service, Sales operations, Marketing and Agents for smooth functioning of the business
• Assess the market and reflect on competitor activities that require counter strategy 
• Perform the required administrative tasks
• Recruit and manage agent network
• Coach and develop ASMs/RSSs
• Follow-up employee’s attendance and report to Human Resource department. 
• Arrange and lead the monthly department team meeting and share points raised to concerned individuals and departments.
• Attend weekly and monthly regular management meetings and share the information to his/her team. 
• Responsible for coaching and mentoring subordinates while providing ongoing instruction and support. 
• Conduct one-on-one meetings for subordinates and give feedback on their current performance.

Education : 

• MA Degree or BA Degree in Marketing and Sales or Business Administration or related fields.

Experience: 

• 10 Years of Work Experience for MA Degree or  12 Years of Work Experience for BA Degree in the Sales field out of which 4 years’ experience having supervised sales representatives.

How To Apply

All interested and qualified candidates can apply at Ethiojobs by sending non-returnable CV and cover letter on or before July 10, 2025.