Purpose of the Job:

The role holder is responsible to manage sales and sales administration activities in his/her specified geographic area by planning itinerary of execution. He/she is also responsible for executing agent development strategy, SR Development.

Key Responsibilities: 

• Prepare area sales plans and targets in alignment with RSM’s overall plan
• Conduct periodical visits to Agents and key outlets under his responsibility and produce visit report
• Drive sales volume to achieve sales target set for the area
• Receive and handle objections/complaints of agents or outlets
• Accountable for availability, visibility, and accessibility of Awash range in priority outlets
• Understand and communicate price dynamics in the area
• Close follow-up and monitor performances and activities of sales Representative/Van Salesman/Agent under his supervision
• Conduct weekly and monthly stock count and reporting by SKU 
• Receive sales orders and track stock availability at Awash Wine S.C.
• Prepare and communicate all required reports in accurate and timely manner
• Ensure adherence of FIFO stock movement method at Agent warehouse 
• Evaluate Agent and Sales Representative performances
• Actively participate in promotional activities conducted in his/her area
• Support Agent to increase sell-in and sell-out performances and report on agent sales results
• Develop route plans, ensure route, and price adherence of Agents and Sales force
• Coordinate proper communication of Recommended Retail Prices (RRP) of the company products to outlets
• Participate in forecasting monthly, quarterly, and annual agents’ sales volume
• Analyze area market trends and discover new opportunities for growth
• Address potential problems in the area and suggest prompt solutions
• Suggest new services/products and innovative sales techniques to increase customer satisfaction
• Liaison between Finance, Customer service, Sales operations, Marketing, Agents, and Outlets for smooth functioning of the business
• Assess the market and reflect on competitor activities in the area that require counter strategy
• Follow-up and report on activities that disturb the market (under/over pricing, transshipment, hoarding, etc..) in the area
• Manage identification, collection, and replacement of defective/damaged products
• Ensure proper allocation and distribution of POSM to outlets
• Execute the picture of success in key outlets of his/her territory according to Awash standards per channel (merchandising, visibility, price, must have SKU)
• Coach and develop sales team
• Follow-up employee’s attendance and report to Human Resource department. 
• Arrange and lead the monthly department team meeting and share points raised to concerned individuals and departments.
• Attend weekly and monthly regular management meetings and share the information to his/her team. 
• Responsible for coaching and mentoring subordinates while providing ongoing instruction and support. 

Education : 

• MA Degree or BA Degree in Marketing or Business Management or Accounting or related fields.

Experience : 

• 6 Years of Work Experience for MA Degree or 8 Years of Work Experience BA Degree on Sales and Distribution or in related activities, out of which 2 Years of Work Experience in Managerial position. 

How To Apply

• All applicants should specify their interested areas on their application letter: - Addis Ababa, Adama, Gondar or Shire.
• All interested and qualified candidates can apply at Ethiojobs by sending non-returnable CV and cover letter on or before July 10, 2025