Role Summary
The Sales Performance Manager drives sales effectiveness by translating business goals into clear, measurable targets and incentive plans. The role oversees performance analytics, identifies gaps impacting results, and provides actionable insights to improve execution. It also manages sales force automation tools to ensure accurate field data, visibility, and disciplined sales operations across regions.
Responsiblities:
- Target Setting: Breaking down annual business goals into monthly and weekly targets for every Sales Rep and Territory Manager.
- Incentive & Commission Design: Developing and managing the "bonus" structures that motivate the sales team to hit their KPIs
- Sales Analytics & Reporting: Building dashboards to track real-time performance. If a specific region is underperforming, I identify the "why" (is it a stock issue, a competitor move, or a sales skill gap?).
- Sales Force Automation (SFA): Managing the tools and apps the sales team uses in the field to log visits, orders, and market observations.
Requirements
- Bachelor’s degree in any field with 5 plus years of experience
- Proven experience in sales performance management, sales operations, or commercial analytics
- Strong ability in target setting, KPI management, and incentive/commission design
- Advanced skills in sales analytics, reporting, and dashboard development
- Strong analytical and problem-solving skills with a data-driven mindset
- Ability to work cross-functionally with sales, finance, and supply chain teams
- High attention to detail with strong execution and follow-through