Equipment:
- High-performance laptop or desktop computer
- Whiteboard or digital display for brainstorming and idea generation
Materials:
- Marketing software and tools (e.g.,CRM, email marketing, social media management)
- Sales enablement materials (e.g., brochures, case studies, product demos)
- Branding and marketing collateral (e.g., business cards, logos
Customer-Centric Mindset:
- Ability to deeply understand customer needs andtranslate them into effective marketing campaigns and sales strategies.
- Expertise in creating customer-centric sales experiences thatfoster loyalty and long-term business relationships.
Negotiation & Contract Management:
- Advanced negotiation skills to secure profitable contracts with customers and distributors.
Ability to manage key accounts and large customer relationships,
ensuring consistent sales growth.
Certified Sales Professional (CSP): Certification from the Manufacturer’s Representatives Educational Research Foundation (MRERF) or other reputable sales training organizations.
Digital Marketing Certifications: Certifications from Google, Hub spot, or other platforms in areas such as Google Ads, SEO, social media marketing, etc.
Project Management Professional (PMP): If the role involves managing marketing and sales projects.
Key Responsibilities
Strategic Leadership:
- Develop and implement comprehensive marketing and sales
strategies aligned withthe company’s business goals and market opportunities.
- Lead the marketing and sales teams, setting clear objectives,
performance metrics, and driving overall team performance to meet sales targets and business growth.
Market Research & Analysis:
- Conduct thorough market research to identify industry trends, customer needs,competitor analysis, andemerging opportunities in the construction chemicals sector.
- Monitor marketdynamics and competitor activities to adapt marketing strategies and ensure the company’s competitive advantage.
Branding & Positioning:
Oversee thedevelopment of thecompany’s brandidentity, ensuring it aligns with customer needs and the company's mission.
Ensure effective product positioning in the market to differentiate the company’s offerings and enhance customer perceptions of quality and value.
Sales Management:
Develop and manage the sales pipeline, including lead generation, sales forecasting, and ensuring timely conversions to drive revenue.
- Oversee the sales team, including recruitment, training, and
- performance management, to ensure alignment with company sales targets.
- Set sales targets and monitor performance, providing guidance and support to the sales team to closedeals and buildlong-term customer relationships.
Customer Relationship Management (CRM):
- Foster strong relationships with key clients, partners, and distributors, ensuring customer satisfaction, loyalty, and long-term partnerships.
- Oversee the management of the company’s CRM systemsto track customer interactions, feedback, and ensure prompt follow-ups.
Campaign &Promotion Management:
- Plan and execute marketing campaigns and promotional activities that drivebrand awareness, leadgeneration, and product adoption.
- Manage product launches, advertising campaigns, and trade show participation to build visibility in target markets.
Sales and Marketing Budget Management:
- Develop andmanage the marketing and sales department budget, ensuring efficient allocation of resources across activities and ensuring that campaigns and initiatives are cost-effective.
- Monitor ROIon marketing investments and sales activities, adjusting strategies as needed.
Collaboration with Product Development & R&D:
- Work closely with the Product Development and R&Dteams to
- ensure that customer feedback and market needs are incorporated into new product developments.
- Ensure seamless communication between the marketing/sales teams and the product teams to align promotional activities with product features and launches.
Reporting & Performance Analysis:
- Provide regular reports and updates on sales performance, marketing campaign results, market trends, andforecasts to seniormanagement.
- Use analytics tools to measure the effectiveness of marketing strategies and adjust tactics to optimize outcomes.
Regulatory & Compliance Oversight:
- Ensure that all marketing materials and sales activities comply with industry regulations and standards, including those specific to the construction chemicals sector.
- Oversee product claims and ensure accurate communication regarding product specifications and benefits to avoid legalor reputational risks.
- Perform other job-related duties as required by the company
Degree:
- A bachelor’s degree in Business Administration, Marketing, Management, Economics, Industrial engineering, or a related field is typically required.
- A Master’s degree (MBA) in Marketing, Sales, or Business Administration is highlypreferred for thisrole, especially for strategic and leadership responsibilities.
Additional qualification
- Technical Understanding: While not necessarily an engineering degree, an understanding of the manufacturing process and the technical aspects of the products is beneficial, allowing for more effective communication and marketing strategies.
Leadership & Management Skills:
- Strong leadership abilities to inspire, motivate, and manageteams toward achieving business goals.
- Excellent team-building, coaching, and mentoring skills, particularly in driving a high-performance sales culture.
- Strategic Thinking:
- Ability to develop and execute long-term marketing and sales
- strategies that align withthe company’s visionand drive growth.
- Strategic planning and market segmentation skills to ensure targeted approaches to various customer groups.
- Sales Expertise:
- In-depth understanding of salestechniques, including consultative selling, negotiation, and closing deals in a complex B2B environment.
- Expertise in creating sales forecasting models, managing sales pipelines, and tracking performance metrics.
- Digital Marketing Skills:
- Knowledge of digitalmarketing techniques including SEO, SEM, social media, content marketing, and email marketing.
- Familiarity withonline sales channels and e-commerce platforms relevant to the construction chemicals sector.
- Market Research &Data Analytics:
- Strong analytical skills to assessmarket data, trackindustry trends, and measure the effectiveness of marketing campaigns.
- Proficiency in using market research tools and techniques to gather insights on customer needs and preferences.
- Communication Skills:
- Excellent writtenand verbal communication skills, including the ability to craft compelling marketing messages, reports, and presentations.
- Strong interpersonal skills for building relationships with key customers, distributors, and internal teams.
Relevant Industry Experience:
- At least8 + years ofexperience in sales andmarketing, with a significant portion spent in leadership or managerial positions, preferably within the construction chemicals, chemical manufacturing, or related industries.
- Proven trackrecord of developing and executing successful sales and marketing strategies in competitive markets.
Experience in Leadership and Team Management:
- Experience managing a team of marketing professionals, sales representatives, and other cross-functional roles.
- Demonstrated success in leading teams,setting clear objectives, and managing performance to achieve organizational goals.
Experience in Product Launches and Market Penetration:
- Proven experience managing the launchof new products and expanding market share for existing products.
- Experience in marketentry strategies, especially in both domestic and international markets, would be a plus.
CRM and Data Analytics Experience:
How To Apply
Interested and qualifed applicants can apply through the following emaiil address
Graceconstructionchemicals@gmail.com
