Brand Manager – Bedele Special Job Vacancy 2026 | Heineken Ethiopia

Company: Heineken Ethiopia
Position: Brand Manager – Bedele Special
Location: Head Office, Ethiopia
Employment Type: Full-Time
Application Deadline: June 9, 2026

About Heineken Ethiopia

Heineken Ethiopia is one of the leading beverage companies in Ethiopia, producing and marketing some of the country's most recognized beer brands. The company is committed to building strong brands, delivering quality products, and creating exceptional consumer experiences through innovation and strategic marketing.

Heineken Ethiopia is currently looking for a dynamic and results-driven Brand Manager – Bedele Special to join its marketing team.

Job Summary

The Brand Manager will be responsible for developing and executing brand strategies that strengthen brand equity, increase consumer preference, and drive sustainable sales growth. The role involves managing brand campaigns, consumer engagement activities, sponsorships, innovation initiatives, and marketing performance monitoring.

The successful candidate will work closely with trade marketing, sales, agencies, and other stakeholders to ensure world-class execution of brand-building activities.

Key Responsibilities

Brand Strategy Management

• Execute brand initiatives in line with approved brand positioning and strategy.

• Ensure all marketing activities support overall brand objectives.

• Monitor brand performance and recommend improvements.

• Contribute to the development and refinement of brand strategies.

• Maintain consistency across all brand communication and activities.

Brand Planning and Activation

• Support the development and implementation of annual brand plans.

• Identify market trends, opportunities, and risks affecting brand performance.

• Ensure marketing activities address consumer needs and purchasing behavior.

• Collaborate with trade marketing teams to execute effective marketing campaigns.

• Optimize marketing investments to maximize brand growth and return on investment.

Channel Activation and Consumer Engagement

• Support the development of channel-specific activation plans.

• Coordinate promotional campaigns that increase consumer demand and sales.

• Work with regional sales teams to improve market penetration.

• Ensure proper deployment of brand assets across relevant channels.

• Monitor campaign performance and recommend corrective actions when necessary.

Sponsorship and Event Management

• Manage sponsorship programs and partnerships.

• Ensure sponsorship investments generate maximum business impact.

• Coordinate event execution and experiential marketing activities.

• Monitor sponsorship performance and measure return on investment.

Brand Performance and Profitability

• Track and evaluate the impact of marketing initiatives on sales performance.

• Monitor consumer perception and brand health indicators.

• Manage marketing budgets efficiently and ensure cost effectiveness.

• Support profitability objectives through strategic brand investments.

Administrative Responsibilities

• Verify agency and supplier invoices against approved budgets.

• Coordinate campaign approvals with relevant internal and external stakeholders.

• Organize regular meetings with agencies and service providers.

• Work closely with sourcing and procurement teams to optimize costs and value.

Required Qualifications

Education

Bachelor's Degree or Master's Degree in:

• Marketing

• Business Administration

• Finance

• Economics

• Psychology

• Related fields

Experience

• 3–5 years of professional experience in Sales, Marketing, or Brand Management.

• Experience in:

  • Brand Strategy Development

  • Portfolio Management

  • Brand Planning

  • Route-to-Market Strategy

  • Channel Management

Required Skills and Competencies

• Strong brand management and marketing skills

• Strategic thinking and business planning

• Consumer and market analysis

• Budget management and cost control

• Excellent communication and presentation skills

• Project management abilities

• Data-driven decision-making skills

• Strong stakeholder management and collaboration skills

• Creative problem-solving and innovation mindset

How to Apply

Interested and qualified candidates are encouraged to submit their applications before the closing date. Apply Here

Important Notes

• Applicants should discuss the opportunity with their line managers before applying.

• Applications received after the deadline will not be considered.

• This position is open to local candidates only.

• Female applicants are highly encouraged to apply.

Application Deadline: June 9, 2026

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