Gen-Z Social Media & Content Creator Ethiopia

Location: Addis Ababa, Ethiopia
Employment Type: Full-Time
Department: Marketing / Business Development
Work Arrangement: In-House

About the Job

We are looking for a young, energetic, and creative Social Media & Content Creator to join our Ethiopia operations.

The successful candidate will become one of the recognizable faces of the brand in Ethiopia, creating engaging and locally relevant content for TikTok, Instagram, Facebook, and YouTube.

This is an in-house, hands-on position. The ideal candidate should be able to independently manage the full content creation process, including concept development, scripting, filming, editing, publishing, and audience engagement.

Key Responsibilities

Content Creation

• Develop creative ideas for daily and weekly social media content.
• Create TikToks, Reels, Stories, Shorts, and other short-form videos.
• Present products and services naturally and confidently on camera.
• Create content in Amharic and English as appropriate.
• Produce entertaining, informative, and customer-focused automotive content.

Video Production

• Develop simple scripts and video concepts.
• Shoot high-quality videos independently using a smartphone or camera.
• Record product demonstrations, interviews, customer interactions, and events.
• Edit videos with captions, music, transitions, and effects.
• Prepare content optimized for TikTok, Instagram Reels, Facebook Reels, and YouTube Shorts.

Brand & Product Promotion

Create engaging content around:

• Motorcycles and three-wheelers
• Electric vehicles and mobility solutions
• Product features and demonstrations
• Customer experiences and stories
• Dealer activities
• Behind-the-scenes company content
• Product launches and events
• Ethiopian automotive trends
• Youth-focused mobility and technology
• Workplace and employee stories

Social Media Management

• Publish content across the company's social media platforms.
• Maintain a consistent content calendar and posting schedule.
• Respond to comments, messages, and audience interactions.
• Monitor trending topics, sounds, formats, and hashtags.
• Analyze content performance and improve future content based on results.
• Track views, reach, engagement, followers, and customer inquiries.

Requirements

• Age: 20–25 years
• Ethiopian citizen, preferably based in Addis Ababa.
• Highly active on TikTok, Instagram, Facebook, and other social platforms.
• Confident, energetic, and comfortable appearing on camera.
• Excellent spoken Amharic and good working English.
• Strong understanding of Ethiopian Gen-Z culture, trends, humor, music, and social-media behavior.
• Comfortable becoming a recognizable face of the brand.
• Able to independently shoot quality videos using a smartphone.
• Experience with CapCut, VN, Adobe Premiere Pro, or similar editing tools.
• Understanding of social media hooks, captions, hashtags, trends, and audience engagement.
• Genuine interest in automotive products, motorcycles, electric vehicles, mobility, technology, and youth culture.
• Willingness to travel to dealers, customer locations, events, markets, and other business locations across Ethiopia.
• Creative, disciplined, self-motivated, and able to work independently.

Preferred Experience

Previous experience creating personal or professional content on TikTok, Instagram, YouTube, or Facebook is an advantage.

Key Skills

• Social Media Management
• Content Creation
• Video Editing
• Communication
• Creativity
• Storytelling
• Digital Marketing
• Audience Engagement
• Photography & Videography

How to Apply

Interested and qualified candidates should submit their application via email:

Email: hr.ethiopia@viparauto.asia

Please include your CV and relevant social media/content portfolio or links to previous work.

Only shortlisted candidates will be contacted.

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